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About The Brand

Born in the heart of Saudi Arabia, womenswear label AMARAH was launched in 2019 as a canvas of new age romance portrayed through a contemporary lens.


Founded by Arwa AlKadi, AMARAH is a fusion of her passion and creativity. With a background in finance, Arwa soon channeled her inner desire to build a brand that evokes effortless elegance with a modern aesthetic. A mix of contrasts that seamlessly bridge together, the label presents an understated aesthetic through elevated silhouettes, luxurious fabrics and refined details. Handpicked to showcase at ‘Saudi 100 Brands’, AMARAH is an eclectic reflection of honoring roots blended with a fresh perspective. 


Building a modern wardrobe that emanates femininity and embraces the bold spirit of every woman describes the ethos of AMARAH; a timeless brand for the women of today.

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